4. How We Use Your Information

We use your personal information for the following purposes:

• To provide you with the services you request: This includes processing your payments, delivering products to you, and providing customer support.

• To improve our services: We use your information to improve the design, functionality, and performance of our website. This may include using your information to personalize your experience, to identify and fix bugs, and to improve our security measures.

• To send you marketing messages: We may send you email or push notifications about new products, promotions, and other offers. You can opt out of receiving marketing messages at any time by clicking the "unsubscribe" link in any marketing email we send you.

• To analyze your usage data: We use your usage data to understand how you use our website so that we can improve your experience. This may include using your information to track your browsing activity, to measure the effectiveness of our marketing campaigns, and to understand the demographics of our users.

• To comply with the law: We may collect and use your information to comply with applicable laws and regulations. For example, we may need to collect your information to comply with tax laws or to respond to a legal request.

• To protect our rights and property: We may use your information to protect our rights and property, such as to enforce our terms of service or to investigate fraud.

• To provide you with customer support: We may use your information to provide you with customer support, such as to answer your questions about our products or services.

5. How We Share Your Information

We may share your personal information with the following third parties:

• Our partners: We share your information with our partners who help us provide our services, such as payment processors and shipping companies. For example, we may share your payment information with a payment processor to process your payment for a product you purchase. Our partners (see “ADDENDUM” below) may also use your information to provide you with their own services, such as shipping your order or providing customer support.

• Advertisers: We may share your information with advertisers who want to show you targeted ads. For example, we may share your browsing activity with an advertiser so that they can show you ads for products that you are more likely to be interested in. Advertisers may also use your information to track the effectiveness of their campaigns.

• Analytics providers: We may share your information with analytics providers who help us understand how you use our website and mobile app. For example, we may share your usage data with an analytics provider so that they can track your browsing activity and measure the effectiveness of our marketing campaigns. Analytics providers may also use your information to create

• Law enforcement: We may share your information with law enforcement if we are required to do so by law. For example, we may share your information with law enforcement if they are investigating a crime.

• Other third parties: We may share your information with other third parties in the following circumstances:

• With your consent: We will only share your information with your consent. For example, we may ask for your consent to share your information with a third party so that they can send you marketing messages.

o To protect our rights and property: We may share your information to protect our rights and property, such as to enforce our terms of service or to investigate fraud.

o To comply with the law: We may share your information to comply with applicable laws and regulations.

o In connection with a business transfer: If we sell or transfer our business, we may transfer your information to the new owner.

o To a third party that acquires all or a portion of our assets: If we are acquired by or merge with another company, your information may be transferred to the new company.

6. Prohibited Conduct

You are prohibited from engaging in any activity that:

• Violates any law or regulation.

• Infringes on the rights of others, including intellectual property rights.

• Is harmful, threatening, abusive, offensive, obscene, or defamatory.

• Disrupts or interferes with the use of our services by others.

• Attempts to gain unauthorized access to our systems or data.

7. Data Privacy& Security

At Pelare, safeguarding your privacy is a top priority.

• we strictly adhere to the stringent guidelines set by HIPAA to protect both your personal and medical information.

• Our operations involve the utilization of third-party services such as Noterro, Squarespace, Square, Google/Google Maps, and social media to efficiently run our website and business.

• We demonstrate utmost respect for privacy by incorporating pertinent elements from the privacy policies of these services into our own practices.

• To ensure the security of your personal information, we implement a series of measures designed to prevent unauthorized access, use, disclosure, alteration, or destruction. These measures encompass:

• Utilizing secure servers for the storage of your information.

• Employing encryption protocols to safeguard your information during internet transmission.

• Mandating our employees to maintain strict confidentiality regarding your information.

• Conducting regular and thorough security audits to fortify our protective measures

8. Your Rights

You have the following choices about your personal information:

• You have the right to access, correct, or delete your personal information. Contact us for assistance.

• You can opt-out of promotional communications. However, essential service-related communications will be sent.